BEBE the clothing brand that put their logos on the chest’s of millions of 90’s cougars with tramp stamps, has finally taken the hint. They lost their way and failed miserably. They are shutting down the retail stores in all the malls that you avoid and focusing online. I know exactly why this happened, and exactly when. In the mid 2000’s, they were the brand that all the girls wanted for going out. They made hot slutty dresses for the clubs and a decent line for everyday wear. 2005 was their peak, their sales were through the roof. The recession came and knocked them down along with everyone else. Which was expected. In late 2009 they figured out a way to bring in more revenue, they brought in a signature Kardashian line which was a massive hit. They almost doubled their stock in the Spring 2010 to get back on their feet. But then, this is where things went south. Instead of rolling with the market, they decided to start appeasing to the poor and impoverished generation of hipsters. Cutting the hot slutty clubbing outfits for pastels and other garbage. This is where Guess/Marciano stepped in and took everything. By the time they tried getting back into the scene, they didn’t have any good designer ideas and their quality was cut in half. The thousands of blowout clearance sales couldn’t save them from the shit storm they turned into.
It’s really too bad. It was good while it lasted. Their last effort at staying relevant, was hiring; pretty boring and regular, Yovanna Ventura. Big secret though: it didn’t work. So I pronounce a moment of silence to the death of a brand that was run into the ground, probably by a bunch of clueless females. Here is a bunch of the usual Yovanna Ventura shots, scroll through.